Rauw Alejandro
In 2017, Puerto Rican singer Luis Fonsi as well as Daddy Yankee released Despacito and it became the most-streamed song at the time within one year. The single a mix of pop music and reggaeton has not just brought attention to reggaeton but it also attracted attention towards Latin music more generally. The Billboard Top 100 had four songs in 2016, as opposed to two songs from 2015. At the peak of popularity for Despacito, 19 tracks mainly in Spanish were included in the Billboard Top 100. by 2020 the number will increase to 41 songs in this category. Justin Bieber's bilingual remix Despacito was released in 2017. Then, popular artistes began to collaborate with reggaeton artists. Drake collaborated with Bad Bunny in the project MIA MIA (2018) while Madonna collaborated with Maluma for Medellin. In 2020, a few Reggaeton performers were complaining about the direction of the genre towards the mainstream. Yet, a newer generation, Rauw Alejandro was determined to continue the evolution. The genre often incorporated elements from electronic dance music, and other genres.





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